"What are you working on?"
"It's called 'The Animal Philosophers'!"
"And what's it about?"
"Well, I thought I'd try and introduce philosophy to children in a friendly format, so I've created a bunch of fluffy animal characters who will talk about philosophical concepts in the style of particular philosophers. So far I have Aristotle the bunny, Socrates the tortoise, Descartes the Hare, Kierkegaard the lemming, Neitsche the headgehog and Sartre the frog."
"And you think this is marketable?"
"Can't fail. I'll be a millionaire by next year!"